[Cialug] Meeting next week - topic idea

Matt Stanton inflatablesoulmate at brothersofchaos.com
Tue Jan 19 21:14:24 CST 2010


Matthew Nuzum wrote:
> On Tue, Jan 19, 2010 at 4:03 PM, Josh More
> <morej at alliancetechnologies.net> wrote:
>   
>> A lot of businesses prefer to use stock photos than actual employees,
>> because actual employees tend to have personalities and occasionally get
>> into trouble.
>>     
>
> However studies by usability organizations such as NN Group and PR
> agencies have shown that people have much higher trust towards an
> organization when the pictures look like genuine people instead of
> models. It's better to use pictures of people who are looking at the
> camera and that the reader can connect with instead of a model when an
> organization can benefit from an increased trust in their relationship
> with the people who will view the imagery.
>
>   
And yet the sprint PCS commercials have that CEO of sprint in them, and 
he does not in any way inspire trust in me.  He looks like the kind of 
guy you punch in a cab just because he's rich.  That's why rich people 
don't actually ride in cabs.


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