[Cialug] Meeting next week - topic idea

[Matthew Nuzum]

On Tue, Jan 19, 2010 at 4:03 PM, Josh More
<morej at alliancetechnologies.net> wrote:
> A lot of businesses prefer to use stock photos than actual employees,
> because actual employees tend to have personalities and occasionally get
> into trouble.

However studies by usability organizations such as NN Group and PR
agencies have shown that people have much higher trust towards an
organization when the pictures look like genuine people instead of
models. It's better to use pictures of people who are looking at the
camera and that the reader can connect with instead of a model when an
organization can benefit from an increased trust in their relationship
with the people who will view the imagery.

-- 
Matthew Nuzum
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