[DM-MUG] Apple Store Hype

Matt W dmmug@dmmug.org
Fri, 25 Jun 2004 16:51:40 -0500


I think you have to weigh the benefits of working with a 
product/company that you might love vs. doing so in a retail mall 
environment. I'll wager the large percentage of visitors to the new 
Apple Store will not have ever been to an Apple retail store. It may 
sound grand and romantic to work in one, and to an Apple fan in 
consumer mode it's sort of a mini-Mecca. Don't forget you'll still get 
paid retail store pay, have to sweep the floor, deal with management, 
work odd mall hours and holidays, engage people who routinely drop 
expensive products and set the new dual 2.5 GHz G5 to boot into Open 
Firmware.

That said, I'm totally stoked about the new dynamic to Apple sales and 
mindshare in Central Iowa that this will bring. I only hope there is a 
nice inside table in view of the lake in which I can get Wi-Fi and a 
cool drink while I'm between clients.

Matthew

On Jun 25, 2004, at 11:36 AM, Bryan Baker wrote:
>
> Point about getting "too close" well taken though. I think it often 
> works that way in food establishments.
> In rebuttal, my wife works for Barnes & Nobel and her book habit has 
> not shown any signs of waning.